Low Internet connection in Pakistan
Pakistan has been facing severe internet issues for the past few months. people got frustrated due to the low internet connectivity. Several cities of the country are experiencing even shutdowns of the internet. Low internet affects various sectors of life, especially those who work remotely, freelancers, or other online businesses. The media has announced the two major reasons for the low internet in Pakistan.
Shaza Fatima Khawaja, Federal Minister of State for Information Technology, revealed that the cut-down issue of the internet is caused because of the implementation of internet firewalls. These firewalls will be installed at a country’s main internet gateways to monitor and filter traffic. She also added, that with the help of this system, we can control or block the irrelevant content from websites and other social media platforms. They also claim that this system has the capability to trace the origin of objectionable material.
However, work is in progress to repair these cables. Furthermore, she said that the disruption of the internet is caused by the overburdened traffic on the internet. People are unable to contact and are worried for each other.
Moreover, Shaza Fatima Khawaja revealed that the low internet connection in Pakistan is due to the excessive use of Virtual Private Networks (VPNs). Reported by ARY News.
A recent report shows that the demand for VPNs in Pakistan has increased by 131% from February 19, 2024. A VPN provider, Surfshark claims that the users of VPNs increased by 300-400% in Pakistan. Pakistan uses these VPNs to get the access of banned sites. . As X was banned in Pakistan for the past few days. Therefore, a sudden excessive use of VPNs can cause internet disruption.
This article will explore how low internet connectivity is affecting online businesses in Pakistan and the steps that can be taken to address these issues.
In this article, we will elaborately discuss, how the low internet affects online businesses in Pakistan. Furthermore, will discuss the steps that may be taken in the future for better internet services and to address the issues immediately.
E-commerce businesses and low internet in Pakistan
Low internet connection is the biggest hurdle in E-Commerce businesses. Customer demands a flawless shopping experience but people will frustrated due to the lagging and slow loading of the website. As a result, they may leave their carts empty and quit shopping from these slow websites. This not only affects the reputation of a brand but also affects the overall revenue. bad impact on a brand and also add a bad impact on overall revenue. Moreover, managing online inventory and payment processing has become more difficult in these internet-disrupted times.
Severe Challenges face by Freelancers
Pakistan is crowded with freelancers and gig workers on various social media platforms. They work and earn from freelancing. In other words, freelancing is the major source of bread and butter for several families. This internet disruption can cause misunderstanding and a lack of communication with clients. Therefore, this can lead to negative reviews, missed opportunities, and a high decline in income for these workers.
Effect on Communication and Collaboration
Communication is the key to every solution but low internet speed can make these situations even more critical and challenging for online businesses. Participating in a video call meeting, file sharing, and sending and receiving emails seem to be impossible with low internet. This situation leads to a malfunction in meeting deadlines, decision-making, and communication between team members and clients.
Low internet in Pakistan: Financial Losses for Online Businesses
The financial situation of online businesses in Pakistan is affected badly by these slow internet connections. The slow speed of the internet caused a heavy loss in sales and productivity. Because of the bad condition of the internet people are investing in alternative solutions that are quite expensive and unreliable services.
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Customer Experience and Satisfaction Issues
Customer experience plays a pivotal role in the success of any business that is unable to achieve with a slow internet connection. However, low internet can spread negativity, affect customer experience, or even lead to frustration and huge dissatisfaction among clients. Delayed responses to customers and slow loading times are the biggest contributions to poor customer experience and ultimately destroy the brand’s reputation within no time.
The Role of Internet Service Providers
Internet service providers (ISPs) play a pivotal role in high-speed internet connectivity. Several ISPs in Pakistan already have a weak infrastructure, especially in rural areas. Furthermore, issues of cable cuts and slow internet can shut down the online services, and financially break the new and small businesses for several days.
Government Policies and Their Influence
Government policies can also affect the quality and connectivity of the internet. The latest decision regarding the infrastructure and framework of the internet cables may support or hinder fast internet connectivity. However, there is a huge competition among ISPs to improve service quality.
Long-Term Consequences for the Digital Economy
There can be severe impacts on online business in Pakistan due to slow internet. Online businesses are unable to run properly. Therefore, they face severe challenges like loss of jobs, reduced clients, and an overall bad reputation.
Strategies for Businesses to Adapt
Despite the challenges posed by low internet connectivity, there are strategies that online businesses in Pakistan can adopt to adapt and minimize the impact on their operations:
Regardless of the challenging situation of slow internet all over Pakistan, there are several opportunities to operate online businesses properly and minimize the impact of low internet.
- Online business owners should always keep two internet connections. People should invest in alternative internet solutions like private leased lines or satellite internet are the perfect options for alternative internet.
- They should optimize the website for better performance. This will take less time in website loading and enhance the user experience.
- some major implementations of offline functionality should be continues to work in these internet disruption days.
- Online businesses should search for alternative platforms to generate more sales and for the best user experience.
- Industry associates and business owners can collaborate with other businesses to fight for better infrastructure and policies on the Internet.
Conclusion: The Need for Improved Connectivity
Low internet connectivity in Pakistan is no doubt a huge challenge faced by freelancers, online businesses, and several other departments. The government and the ISPs should work together for the growth of the digital economy, to address these issues in the long term. The Pakistani government should create an environment that helps online businesses to excel more. Furthermore, they should also implement supportive policies for speedy internet and invest in infrastructure to make it a more reliable connection.
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